It’s very common to hear that businesses are making decisions for the sake of the customer, but that’s often a marketing tactic that is used to create a contrast with their competitors—as they want to make a claim that they haven’t had to sway audiences and have instead put an emphasis on their customer service.
However, for your own decision-making process, how could considering the customer actually pay off in a larger way? After all, customers are so exposed to marketing that they are likely to see through any tactics that do not genuinely put them first. Therefore, if they see that you are truly committed to your cause, this might be an effective way of securing their attention and loyalty.
Here’s how you can make brand decisions with your customers in mind.
Tweak the User Experience
Customers don’t interact with your brand in isolation — they’re constantly comparing it to other experiences they’ve had, including those with your competitors. This makes it harder to pinpoint exactly what needs to change in your own user experience. Sometimes, the reason for improving something isn’t just about making your product or service better than before; it’s about keeping up with new standards your competitors have set.
This can get complicated very easily, and naturally requires you to keep an eye on what is happening in your industry at all times. However, in the best-case scenario, this becomes something more like a conversation—rather than you simply adopting ideas wholesale that you’ve seen your competitors implement, you can respond and improve through innovation as they did initially.
See also: The Benefits of Small Business Servers
Ensure App and Website Usability
It’s not just your main product or service that you need to be constantly improving. Your website or app is often in much the same situation, to the point where it could be considered a secondary product of sorts. What defined a high-quality app five years ago might be different to today, and that means that you need to also be aware of people’s expectations of business apps are changing in general—as well as those specific to your industry.
While this can mean learning a lot of new skills, it’s also important that you remember the basics. Your business needs to make security a priority at all times, but it should be seamless. In other words, customers should only notice how effortless the experience is, which might be enhanced by your consultation of an MSSP.
Make Giving Feedback Easy
Even though you might want to seek out customer feedback on your own terms at certain intervals, that might not always be when customers are willing to offer it. After either a positive or negative experience with your brand, customers might want to seek you out and contact you directly, and making it as easy for them to do as possible ensures that the overall interaction remains in good faith.
Otherwise, they might take their issues to review platforms, and if your favor begins to drop in those entirely third-party spaces, it might be viewed by other customers as a lack of reliability or trustworthiness in your business.
