Vanity phone numbers are perfect for billboards, broadcasting channels, and print media advertising campaigns. They’re easy to recall and stay in your customers’ minds long after the advertisement has run.
They are also a great way to keep your brand name in front of potential customers when you need a physical presence.
Increased Brand Awareness
A vanity phone number is a marketing asset that sticks in the minds of your prospects, making them more likely to call when they need your products or services. Vanity numbers are more easily recalled than numeric ones, and people often think of a product or service before they remember a number.
Vanity numbers can be used across all channels and media – print ads, websites, online content, chatbot responses, text messaging campaigns, swag handed out at trade shows, and public appearances. It’s easy to create a single, cohesive branding identity that matches the name of your company and its industry with a vanity phone number.
It’s also possible to purchase multiple vanity phone numbers, so you can use one across the state while promoting the other in certain areas.
For businesses that handle many incoming calls, a vanity number with a robust unified communications platform can provide advanced features like CRM integration, call analytics and reporting, and two-way business SMS (extended and short code SMS). This helps marketers identify campaign trends and understand the impact their vanity phone number is having on conversions and sales leads.
Improved Customer Service
Vanity numbers are ideal for local advertising campaigns because they help potential customers identify and remember the business. When a customer recalls the number, they can quickly get a hold of a sales representative, reducing the time it takes to convert a lead into a sale.
Having a memorable phone number from experts like RingBoost makes it easy for current and future customers to recommend your business to their friends and family. When a customer is referred to your company by a friend or family member, they are already familiar with your brand and interested in purchasing from you. This can boost your conversions significantly as new customers are introduced to you through a trusted source.
Using a vanity number for your business will also make tracking the effectiveness of your marketing and advertising campaigns easier. Detailed call logs and analytics will allow you to easily see the impact of your advertising and determine which campaigns are most effective.
Vanity numbers with toll-free prefixes are a great way to increase your customers’ satisfaction by allowing them to call you without paying for their phone calls. Vanity numbers can be combined with other business cloud phone system features and premium integrations to enhance customer experience. This will increase your customer retention and, ultimately, your sales.
More Convenient Transfers
When a potential customer sees your vanity number on a local search engine result or in an online or print advertisement, they can easily recall it later. This increases their chances of contacting your company for inquiries or purchasing your products and services.
This is especially important for businesses with local service areas, such as cleaners, exterminators, and therapy clinics. Using a vanity phone number makes it easy for customers to locate your physical locations with a simple local area code search while still allowing them to reach you no matter their location or the time of day.
Vanity numbers can also help you track caller data and determine which of your advertising campaigns are working. You can set up a toll-free number with a prefix such as 800, 888, or (866) and customize it with a personalized brand greeting that allows your callers to choose a specific department or person.
Some vanity phone number services offer more advanced features, including CRM integration and reporting tools, to help you identify trends and optimize your calls. They can also enable you to use a long code SMS service for your business, which allows you to communicate with your customers via text messages. They’re an excellent solution for businesses that must manage multiple channels simultaneously, such as those that run various digital and traditional marketing campaigns simultaneously.
Increased Conversions
Vanity numbers provide more opportunities for people to contact your business. Displaying them in TV and radio ads allows customers to hear your brand name before they call, increasing call volume and conversions. Similarly, when displayed on your website or social media pages, these custom numbers allow visitors to connect quickly with the right person at the company.
Moreover, a customized number makes it easier for your team to respond to callers who reach out with questions.
With a virtual phone system that includes vanity number support, you can set call routing rules for each type of incoming call. For example, you can route calls based on the caller’s location (local or long-distance), the caller’s first digits, the day of the week, or other factors. This means that even if you’re working remotely or traveling, you can still be available to answer calls from potential clients without missing a beat. You can also set up routing rules to transfer a call to another team member when nobody can take it.
